Nine years later, the script is very much the same. Looking back on the week between the 2004 Super Bowl and Pro Bowl, however, is a practice that only the most outrageous JC Chasez fans would undertake, but one that offers a tidy microcosm of the dynamic between the two former boy band members: plainly, everyone remembers what happens to Timberlake at the biggest sporting event of 2004, and no one remembers Chasez’s shunning at a football game that means nothing and is often quickly dismissed. Sure, Timberlake’s former *N SYNC companion is not EXACTLY the Insane Clown Posse Chasez’s performance (probably) wouldn’t have been as debased as the reactionary NFL would have liked anyone to believe. NSYNC performed "Pop" at the 2001 MTV Video Music Awards on September 6, where they were accompanied by Michael Jackson.The scheduled performer, of course, was JC Chasez. At the end of the video, Justin begins to beatbox for thirty seconds, while the other members float in the background. During the song's breakdown, the group perform an extended choreographed sequence, while they are seen in various outfits. Many special effects, including fast-motion, bullet-time, and computer generated warp-transitions, are used. ![]() While they are singing, Justin is also on a spinning spiral, and JC is in the crowd. After the music starts, the video takes place at a colorful disco club with *NSYNC performing on a lighted circle with the word "POP" in a neon sign behind them. She drops her cereal bowl and the camera passes through three pieces spelling the word "POP". Need a little ahh in your step? Try this on for size: i-i-i-i-i-it's Pop! I-i-i-it tastes great and makes you feel kind of funny, not here, not down there, but all up in this area. The music video begins with Sandra McCoy holding a cereal bowl with Alpha-Bits watching the commercial of Justin Timberlake advertising pop to her: "Hey you! Yeah, I'm talking to you, sassy girl. The video debuted on MTV's Making the Video on May 28, 2001. Production costs were reported to be $2.5 million (equivalent to $3.7 million in 2019), making it one of the most expensive music videos of all time. Filming lasted for over two straight days, which the band members were not able to sleep and complained about being overworked. Throughout the music video, long-distance camera angles superimposed Fatone's face onto choreographer Wade Robson's body, as the latter substituted in his place due to the sustained injury. Two days before the shoot, Joey Fatone injured his leg while rehearsing for the PopOdyssey tour in New Orleans, as the area between his knee and calf was trapped between a 300 pound platform underneath the stage, creating a hole in his leg as well as the bone being exposed. A 35-foot tall stage was built with a 40-foot ramp, where the dancers were harnessed to the ceiling. Three sets were built: an apartment shot as the opening scene, a multi-storey club, and a green screen where the band performed the song's dance choreography aided with several CGI sequences. The music video for "Pop" was shot from May 13–15, 2001 in Sony Pictures Studios, and was directed by Wayne Isham. Sandra McCoy starring at the TV Background It peaked on the US Billboard Hot 100 at number 19. It charted in the top 10 in several countries, including number seven in Norway, number nine on the UK Singles Chart, and number 10 on the Australian ARIA Charts. "Pop" reached number one on the Canadian Singles Chart. After BT created over 1,200 edits of the track using Max Headroom-styled stutter-edits, he showed the song to JC Chasez and Timberlake, who immediately loved it. Timberlake initially hesitated, as he did not want it to be featured on any track, but relented as BT created four tracks using broken headphones. While the song was in production, BT heard Timberlake beatboxing under his breath, demanding him to use his vocals. The group enlisted BT after Timberlake heard "The Hip Hop Phenomenon", which was released on the UK version of his 1999 album Movement in Still Life BT agreed to produce the track on the request that he "treat your vocals so irreverently, it's not even funny". In an interview with Billboard, Justin Timberlake described the song's unique sound: In the United Kingdom, it was released on July 9 the same year.ĭespite the success of the group's previous album, No Strings Attached, they were constantly blasted by critics who had preconceptions of what a "credible group" was, which forced them to be more involved in the production of their next album, Celebrity. On May 11, 2001, MTV broadcast a recording of "Pop" via satellite during NSYNC's tour rehearsal for PopOdyssey, which subsequently led to the song's radio release on May 14, 2001.
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